Google Analytics is great if you are content with anonymous statistics, but now, WebSenz opens up a whole new world of personalised web stats that are linked to all your other CRM profiling information.
WebSenz CloudSubmitted by Admin on Mon, 06/16/2014 - 23:12
WebSenz is a web-analytiics module for iMIS20 Cloud written right inside of RiSE. Unlike Google's anonymous approach, WebSenz tracks each and every page hit to the individual member or donor who carried out the action. This means you can easily cross-reference your web usage data with any other iMIS data, for example:-
See which event registrants or product purchases came from a particular website (Twitter, facebook etc...). See who is looking at your products and not buying them.
See which member-types are become more or less engaged on the web.